Whitehorse City Council administers and enforces provisions of the Tobacco Act 1987 that relate to tobacco retailers and smoking restrictions in enclosed workplaces. 

The Tobacco Act has undergone numerous reforms over the years to introduce tougher controls on tobacco and e-cigarette display, advertising, and sales, as well as the places where smoking and vaping is banned.

These reforms include regulating e-cigarette products (vapes) and shisha tobacco in the same way as tobacco products and the requirement for a licence to sell tobacco.

 Enforcement of tobacco controls are shared across several agencies

Licensing 

From 1st February 2026 anyone selling Tobacco requires a licence. Tobacco Licensing Victoria has been established to regulate the licensing scheme. Further information, including the register of licensed premises can be found on Tobacco Licensing Victoria's Website

Sale of Illicit Tobacco

Illicit tobacco often appears as unbranded "chop-chop" (loose, untaxed leaf) or branded cigarettes lacking Australian plain packaging, health warnings, or featuring foreign text. Key signs include unusually low prices, missing warnings on packs, unfamiliar brands. 

Reports of Illicit Tobacco should be made to Crime-Stoppers or Tobacco Licensing Victoria

Sale of E-Cigerattes and Vapes

Under the Drugs, Poisons and Controlled Substances Act 1981 (DPCS Act), the retail sale of e-cigarette products containing nicotine is prohibited in Victoria, unless supplied by a pharmacy with a medical prescription.

The Therapeutic Goods and Other Legislation Amendment (Vaping Reforms) Act 2024 (the Act) commenced on 1 July 2024. This legislation regulates the importation, domestic manufacture, supply, commercial possession and advertisement of all vapes.

This means that vapes can only be supplied through a pharmacy with a prescription. It is illegal for Australian retailers such as tobacconists, vape shops and convenience stores to supply any vapes, regardless of nicotine content, even with a prescription.

As of 1 July 2024:

  • non-pharmacy retailers are not permitted to sell any vapes, including existing stock
  • pharmacies may only sell vapes that comply with the updated product standards.

If you suspect or have information about a tobacco or e-cigarette retailer (that is not a pharmacy) selling e-cigarette products, this should be referred to the Therapeutic Goods Administration. - Report a perceived breach or questionable practices | Therapeutic Goods Administration (TGA)